I just got an email from Paul Ryan, Republican from Wisconsin and former VP candidate with Romney.
Ryan wants me to take a survey – to make my voice heard. What sort of Republican brand image is created by his email? You tell me…
First, Ryan opens with “As a dedicated and loyal conservative, I want to hear from you.” Now, I can’t be sure, but I’m guessing that the “dedicated and loyal conservative” was meant to refer to me, the recipient, not the “I” of the sender. So right away the syntax is poor.
More important is a second problem. Ryan writes, “Your input will help us stay focused on real, serious proposals to:
· Reduce the deficit
· Lower tax rates
· Spark private-sector job creation
· Stop Obama’s reckless executive overreach”
Now, if this is a true attempt to get my views, you’d think Ryan would ask me what serious proposals we should focus on, rather than tell me.
Finally, notice the nature of his “serious proposals.” Reduce… Lower… Spark… and Stop – three policy blockages, one positive promotion.
|Help me say no.|
To get anywhere in 2016, Ryan and Co. will have to learn the obvious lesson of Reagan – that is, to be positive… to offer plans that enlarge, encourage and enhance, not reduce, lower and stop.
It’s hard to inspire people with tiresome calls to say no. Republicans – in order to build a vibrant brand for this century – will have to get in the habit of saying yes.