Everything is considered a brand these days. Why not summer? It has the characteristics of a brand: Brand attributes – heat, long days, short pants, time off. It has a brand's personality – smiling, casual, fun-loving, deeply nostalgic. It has its own sounds (katydids in the afternoon), sights (fireflies at dusk) and smells (sea salt or cattle feed lots, depending on where you live). The only reason that summer would not be considered a brand is this: No one is actively measuring and managing its brand value... There are no brand consultants for summer... No publicists... No logo designers... Summer just happens, and no one is in charge of it... but you.
Gym-rat, translator of dull words into electrifying ideas. Proven brand strategist to organizations of all sizes and cultural eccentricities. Former adjunct professor at NYU and University of Hartford. Currently at John Jay College of Criminal Justice. Currently Executive Vice President at the premier brand strategy consultancy: Siegelvision.
This blog-site is meant for fun and free expression. We look at the world through the lens of brand communications. We share awe, smiles and snickers at the expense of brands and their champions – especially ourselves.