When organizational relationships become complicated, some companies figure out a simple, communicative approach. Others botch it.
What do two hospitals do when they merge? Here is a modest approach from real life:
"The Hospital of Central Connecticut was formed with the Oct. 1, 2006 merger between the former New Britain General Hospital and Bradley Memorial Hospital in Southington, which had long and proud histories of caring for their communities. We continue that tradition today as a bigger, stronger hospital."
The corporate signature is fairly straightforward and descriptive.
Now, what happens when you have a blending of illustrious academic departments, brands and donors? Well, unless there is a coherent strategy, you might wind up with this:
Four levels of brand information without any hint of who does what for whom. My advice: These folks should hire a team from a good business school to sort it all out.