It shouldn't because it's just a matter of stock ownership, right?
It shouldn't because the new owners are Belgian – real beer people who own Stella and Beck's. It's not like Bud got bought by the French.
Foreign ownership shouldn't harm the Bud brand because every beer drinker –no matter how marinated – knows that globalization blurs every industry into a tangle of cross-border partnerships, right?
It shouldn't matter because the newly combined company is called Anheuser-Busch InBev and has Bud as its "flagship brand." Right?
So it shouldn't matter that Bud is foreign-owned. It shouldn't... But it does! C'mon, of course it does!
Consider the American ballyhoo associated with Bud – the New England winter scenes, the Super Bowl ads, the Busch family testimonials, the St. Louis roots. Being American is part of the brand's (now eroding) essence.
Picture a long row of tall Buds lined up on a Montana bar. Now that a Belgian company owns Bud, any rugged individual cowboy can – with absolute impunity – switch his brew to Corona – and no one will dare question his brotherhood. Plus, this guy may get around to drinking a Sam Adams and finally discover the taste of good beer.