Postscript on Lawn-Boy drawing fire

I can't let this drop. The tale of man shooting mower is laden with lessons. If your brand promises an experience (engine that starts) but fails to deliver (doesn't start and can't cut the grass), then your brand could suffer the fate of Mr. Walendowski's Lawn-Boy. In the old days, the company would have sent a PR guy to the house to paint over the logo before the story hit the news.

brandsinger