Gym-rat, translator of dull words into electrifying ideas. Proven brand strategist to organizations of all sizes and cultural eccentricities. Former adjunct professor at NYU and University of Hartford. Currently at John Jay College of Criminal Justice. Currently Executive Vice President at the premier brand strategy consultancy: Siegelvision.
This blog-site is meant for fun and free expression. We look at the world through the lens of brand communications. We share awe, smiles and snickers at the expense of brands and their champions – especially ourselves.