Shocking news: They fight over logos even in beautiful, civilized Nordic countries! Our gallant Norwegian friend Kevin alerts us to “quite a ruckus” over the new Norway Post re-branding, which spawned TWO logos – one for the parent and one for services offered under the name Bring.
For readers who can’t go to Norway, I will offer a stunningly superficial summary:
1 Norway Post is the old government-owned postal service that has grown, diversified and expanded across Scandinavia.
2 We all know what happens when a company diversifies and grows – It means the company must abandon an ancient symbol and create a modern, stylized logo.
3 And we know what that provokes! Every excitable critic crawls from under a green eye shade to dump massive disdain on the new logo because it’s so sterile, so obvious, so empty, so meaningless, so artificial and so not created by people we know.
Where would the world of branding be without these logo fights! We’d be stuck in daily drudgery – figuring out what color the shiny paper should be… Or quarreling over whether our font should have serifs of not… Or we would be dazzling a client with a strategy that emphasizes (drum roll) customer advocacy! Much more fun to criticize these red and green thingies that, in all honesty, look like a couple of plastic croissants.
To follow the blow by blow, our friends at Brand New have sponsored a roaring debate at:
For me – your poor jaded observer of the branding scene – I will buy a bag of popcorn and surf the net for a good, spiteful argument over the new Wal-Mart logo.