Extending the Brinks brand from armored cars to padlocks seemed a logical stretch. To home entertainment? We thought not...
But now behold the Virgin portfolio! Here is brand extension in all its glory. From swimming fins to fin services, from travel to tracheotomies, from spas to space flights – Virgin offers it all... and all under the Virgin name.
What do you brand marketers think: How the heck does this work? What's the brand glue... the beating heart of Virgin-ness?