We are entering the heart of fall, when the air is chilly in the shade… and the sunlight a blessing on the skin. Manhattan elevators smell of mothballs as the older folks bring forth sweaters. The park smells of earth. New England trees are splashed with orange and gold.
However you define “brand” – as perception, as experience, as promise – the fall season has characteristics of a brand. Fall is crisp, a blade with a sharp edge. It has depth, a rustling deep in the forest. Fall is a time to prepare… for evening performances… for contemplation… for winter’s onslaught… for the implications of dying leaves.
What – to you – is fall’s “brand essence”? Vigor renewed? Time to take stock? Each of us has a unique fall feeling… but all of us share awareness of the bright sun casting long shadows, of yellowy lights in the early darkness... of the urge to buckle down.
Fall is not a brand, of course. No one shapes its image. Fall is not a brand experience. It is inscrutable nature’s most serious season… and thus its most human.