However you define “brand” – as perception, as experience, as promise – the fall season has characteristics of a brand. Fall is crisp, a blade with a sharp edge. It has depth, a rustling deep in the forest. Fall is a time to prepare… for evening performances… for contemplation… for winter’s onslaught… for the implications of dying leaves.What – to you – is fall’s “brand essence”? Vigor renewed? Time to take stock? Each of us has a unique fall feeling… but all of us share awareness of the bright sun casting long shadows, of yellowy lights in the early darkness... of the urge to buckle down.
Fall is not a brand, of course. No one shapes its image. Fall is not a brand experience. It is inscrutable nature’s most serious season… and thus its most human.
brandsinger
2 comments:
Autumn in New England could be seen as a branding program. We have wrapped all the pumpkins, hayrides, fairs, crafts, cider and blue-ribbon pies into one leafy bundle called "Charming New England"...and it's worth noting that this is the one season the we tend to take the most pride in. You never hear about those "glorious muddy New England springs" or "dandy blizzardy winters." Yet visitors from all over the world know how fall endows this region with a special charm. Of course, Canada really claims fall as their national season. That whole maple leaf flag thing...
Good points. Let's try it this way: Fall is the parent brand. New England Fall is the product.
Cheers,
brandsinger
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