This Stradivarius violin – known as The Hammer – was made in 1707... and sold at Christie's in 2006 for more than $3.5 million. Bidding lasted five minutes.For comparison, let us note that some brands do not endure as paragons of excellence but as symbols of misguided marketing. Here is a 1958 Edsel Ranger with original green paint. It was put up for sale in July of this year for $3.5 thousand.
An Edsel is a work of legendary foolishness which, in restored condition, can move people to places. A Stradivarius is a work of unmatched artistry which, in the hands of a skilled musician, can move audiences to tears.
brandsinger
5 comments:
Good post, great blog!
Hey! Thanks for the comment! I have great readers like you!
Let me guess: You own a guitar and drive a chopper!
-brandsinger
$3.5 million for a Stradivarius violin. That's outrageous. Really, now. There are probably plenty of $10,000 violins out there that, to even the most trained ear, would be just as tear-inducing when played by a talented soloist. This is a case where the brand value is based almost solely on scarcity. Were a Henry Ford type to have introduced advanced production techniques that created 100,000 Strads with exactly the same sound as The Hammer, I'll bet you'd be able to pick one up at Good Ole Tom's for $450 bucks, with case.
Ah good ol' anonymous - such a contrarian. I suppose ol' Henry Ford could have also mass produced Babe Ruth autographs, Kentucky Derby winners, and paintings by Van Gogh?
THE EDSEL WAS A BEAUTIFUL MACHINE AND THIS ONES NOW MINE AND THE SOUND OF THE PIPES NOW IS LIKE MUSIC TO MY EARS. IN TIME THEY WILL BECOME PRICELESS. !!!!
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