Great brands are supposed to last. Consider Stradivarius and Amati – brand names that have endured since the 17th and 18th centuries.
This Stradivarius violin – known as The Hammer – was made in 1707... and sold at Christie's in 2006 for more than $3.5 million. Bidding lasted five minutes.
For comparison, let us note that some brands do not endure as paragons of excellence but as symbols of misguided marketing. Here is a 1958 Edsel Ranger with original green paint. It was put up for sale in July of this year for $3.5 thousand.
An Edsel is a work of legendary foolishness which, in restored condition, can move people to places. A Stradivarius is a work of unmatched artistry which, in the hands of a skilled musician, can move audiences to tears.