Saturday, November 15, 2008
I don't know the back-story here, but on the surface this seems to be a happy tale. A man named Booth gives his old business school $300 million – and the school gratefully tacks his name onto theirs. It's a well-earned purchase of brand immortality – though for a gift of $300 million I think they should have renamed the entire university – heck, the city itself – after this Booth guy. The amazing thing to me is how he managed to parlay a Chicago MBA into such an incredibly profitable T-shirt business.