Sunday, November 2, 2008

Rename Ted Stevens International Airport

In his gut, my cousin Justin feels that convicted Alaska Sen. Ted Stevens might be innocent. Heck, reasons my cousin, the senator's wife paid $179,000 for work on their home. Maybe the senator did NOT know that the contractor threw in a few fixtures for free. 

But we're a branding community here, and I'm more interested in the fact that Sen. Stevens flew home to be greeted at Ted Stevens Anchorage International Airport. Did you get that? Doesn't that say it all about the man and our culture? The pomposity of naming a public airport after a single, mortal politician. What is this, the US of A or Imperial Rome? 

That airport should be named John Doe International – or Joe Sixpack Airport – or Everyman Field – in honor of the ORDINARY CITIZENS whose taxes paid for the flight radar in the tower and the fixtures in the restrooms. 

Let's stop naming public facilities for politicians – honest or not – avuncular or not – snowy haired or bald – and start naming them for the PEOPLE who paid for them and the VALUES we live by. 

Brandsinger issues the following challenge to the nation: Commission my team to re-brand EVERY public facility named for an elected official. Pay us a flat fee to transform all the Laguardias, Kennedys and Reagan Airports into facilities whose names honor their communities, reflect our values as a people, and inspire future generations. 

Once we've re-named Ted Stevens International something more fitting – say, Midnight Sun Field... or Cultural Gold Rush International – then I say, LISTEN TO MY COUSIN and set the ol' senator free.

brandsinger 

9 comments:

Jay Livingston said...

The US Postal Service has the right idea -- no honors till the person has been dead for ten years. But what should we rename the NY and DC airports? Should the name for LGA be a different brand idea from that of JFK? Ditto for Dulles and Reagan. Los Angeles has the right idea with its airport -- it suggests the laid-back Southern California brand.

brandsinger said...

Thanks, Jay.
What should we rename the airports? That's a branding exercise. We professionals have a process that results in a name that presumably fits local culture, use, etc. Let's see, for LGA, the process might result in something like "My Way."

As you may know, the USA never allowed real people on coins until the Lincoln cent in 1909. Before then our coins bore the image of "Liberty" or the profile of an anonymous native American. After Lincoln came a Washington quarter... FDR dime... Franklin half...and JFK half.
-brandsinger

warren said...

While not imaginative, it might not be a bad idea to go back to naming airports after the cities or areas they serve. Such as Washington, DC International Airport.

That would eliminate ambiguity and might help foreign travelers orient themselves more effectively.

brandsinger said...

Thanks, Warren. I like the direct simplicity of your scheme.
-brandsinger

Anonymous said...

Oh, I don't know. I look forward to the days when I can settle in for interminable layovers – paying my dues gladly, patriotically - at Chicago O'Bama International Airport!

brandsinger said...

O'Bama International! That's rich.
Thanks, oh anonymous punster.

-brandsinger

Anonymous said...

Why politicians?
They are certainly not worthy of the number of facilities named for them.

Instead of individuals, I suggest a name that would honor ALL citizens.

brandsinger said...

amen.
-brandsinger

brandsinger said...

amen.
-brandsinger