But we're a branding community here, and I'm more interested in the fact that Sen. Stevens flew home to be greeted at Ted Stevens Anchorage International Airport. Did you get that? Doesn't that say it all about the man and our culture? The pomposity of naming a public airport after a single, mortal politician. What is this, the US of A or Imperial Rome?
That airport should be named John Doe International – or Joe Sixpack Airport – or Everyman Field – in honor of the ORDINARY CITIZENS whose taxes paid for the flight radar in the tower and the fixtures in the restrooms.
Let's stop naming public facilities for politicians – honest or not – avuncular or not – snowy haired or bald – and start naming them for the PEOPLE who paid for them and the VALUES we live by.
Brandsinger issues the following challenge to the nation: Commission my team to re-brand EVERY public facility named for an elected official. Pay us a flat fee to transform all the Laguardias, Kennedys and Reagan Airports into facilities whose names honor their communities, reflect our values as a people, and inspire future generations.
Once we've re-named Ted Stevens International something more fitting – say, Midnight Sun Field... or Cultural Gold Rush International – then I say, LISTEN TO MY COUSIN and set the ol' senator free.