When we think of the U.S. auto industry's ailments, we think of legacy costs, unions, bloated bureaucracies, etc. But the illness goes to something more fundamental.
GM once had ideas – and intuitive understanding of brand differentiation. Over the years GM lost this understanding... and lost all else in the process. This picture tells the tale.
One car proclaims American muscle, sex and brass... The other reeks of clip boards, flaccidity and porridge... no doubt its owner's manual had instructions in English and French.
You can read the full sad story in the New York Times:
Draw your own conclusions.
The original Pontiac was a daring leader of Native Americans in the 1760s.
Under GM's guidance, Chief Pontiac would have been re-directed to sew moccasins for a living.