Would Blackberry have been as successful if the device had been marketed under its original, working name "PocketLink"? Think it over. And see a list of alternative names once considered by the creators of Blackberry – in Wordcraft. You'll laugh, you'll cry.
By the way, ever suspect that names aren't that influential? Here is the last word on that debate:
brandsinger
4 comments:
I've come across recent Internet stuff, blog posts, referring to "rejected dwarf names." Disney culled the seven from a long list, apparently. And there are comedians who do a bit on this -- PassiveAggressivey, etc.
Thanks, Jay. Yes, this little girl here has talent. Have to pay her in ice cream.
-Claude
Hi Claude, thanks for the book recommendation. Seems like a good one.
Ciao for now.
Hi David. Thanks for joining in. The chapter on Accenture is a primer on corporate strategic branding.
Cheers.
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