Not many symbols of macho intimidation have their origins in baskets of potpourri, but that's about the case for Harley rrrrraaaahhhuuummbubbbbubblebubble Davidson. Once a dainty scooter on which big brother transported the pharmacist's daughter, Harley Hogs are now firmly planted in our culture as machines on which young rebels risk their lives and sweaty old guys rest their butts.
These vintage ads come from our friend Jay Livingston who copped them from a website called Sociological Images. Yeah! We've got to start hanging out there! Who knows, we might find a rare photo of Homeland Security Secretary Janet Napolitano actually doing something to shut down terrorists.
Of course, here's how Harley-Davidson is positioned today. Looks like the target customer is a fuzz-ball cradle-robber. Clearly this brand has come a long way from the time it served as a complement to argyle sweaters and pic-nics.