North Korea as brand
North Korea appears as stunning caricature. It is the world's consummate "rogue state" – acting beyond all behavioral norms. As a brand, North Korea is endlessly fascinating: It is so well focused, so "brand aligned" in every eccentric act and utterance.
North Korea is a model of brand discipline. Its "brand ambassadors" are perfectly unified. Its "brand experience" is admirably consistent. Its communications "cut through the clutter."
What captivates our attention? The brand personality: A continual threat of violence, the shocking display of collective will, and the unmistakable, riveting undertone of sex.
North Korean brand? Sex, violence, collective will.
Think: blockbuster TV show.