You might suspect that concern for the environment has slipped a few rungs on GE's corporate agenda. I'm guessing that – to get this "eco-magination" ad designed – a government affairs officer asked a third grader for a concept – but because the third-grader's concept was too profound and engaging, the government affairs officer decided to have a few glasses of Chardonnay and come up with the design after work while watching Home Shopping Network. So the resulting concept was, "Let's take a picture of a jet engine and paste yellow flower pedals around it, okay? That says something about ecology, right? Ecology is a very important subject here at our corporate company where I work at."
"...and I just thought of this... We could add a bee in there flying around the engine... you know, off to the side."
Gym-rat, translator of dull words into electrifying ideas. Proven brand strategy consultant to organizations of all sizes. Current teacher of grad-class in brand strategy at University of Hartford and Public Affairs at New York University. Former speechwriter and visiting assistant adjunct night-school professor of history.
This blog-site is meant for fun and free expression. We look at the world through the lens of brand communications. We share smiles at the expense of brands and their champions – especially ourselves.