Since his fall, Tiger has tried to show a humble, human side... and worked on his golf game to regain his winning form.
Is his rep improving? Has the Tiger brand regained value? Well, he has not won a tournament since his Waterloo. Troubled conscience?
But now: Here is a golden opportunity! Tiger is scheduled to go to Japan!
And yet – in a terrible decision! – he canceled the trip – reinforcing the view that Tiger is still a pampered celebrity rather than a humble man of empathy. Brand botch!
My advice to Tiger: Go to Japan and grab a shovel. The world will see you in the best light. You will feel better about yourself – and maybe have the confidence and inner calm to win a tournament for a change.
brandsinger
2 comments:
It would definitely be good PR and a humbling gesture to go and serve (give) and not always take. But I think whatever Tiger does now will only seem self serving. His golf fans are only interested in him winning and everyone else doesn't really give a damn other than Charlie Sheen. His moment in history has passed him by.
Thanks, David. My (albeit outlandish) thought was that doing good will ease his mind... leading to a steadier putter.
Cheers - brandsinger
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