As described on the popular "Brand New" website, our friend Jerry Kuyper, "identity designer with 25 years experience...is offering a fantastic deal on an identity project through Groupon. $10,000 (a $30,000 value!)."
$10,000 for a new graphic identity? That is fantastically affordable... shareholders should be pleased... and the delivered artwork will keep working for years. Clients seeking value should jump at the offer.
Hmmm... Ten grand for a new identity? – witness protection agents take note, too.