Wednesday, August 31, 2011

Baseball and Branding

Here's one of the young, no-name Mets hitting a home run. Note the compact, powerful swing.

He leads with the hips... torso follows... then hands... the bat comes last... and BOOM!!

Do you see the parallels to branding?

The hips open first – that's the insight that drives the positioning strategy...

Then the torso turns as the entire organization moves into alignment...

The hands implement by writing the messages and drawing the pictures...

and the bat follows... BOOM!!... making all the noise and stealing all the credit. That would be the advertising agency.

brandsinger

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