Creative urges sometimes get the better of us, and enthusiasm can drive away the very people we're trying to attract. Once—while interviewing for a job—I became very enthusiastic about my personal achievements, got up from the table, and strolled around for a minute while still talking. Turns out, I later learned, the interviewers at the table were alarmed. They asked an intermediary, "Why did he bolt from his chair in mid-sentence and ramble around waving his arms?"
It is with sympathy, therefore, that I think of the eager soul who created this poster for a small clinic in Cheshire, Connecticut.
Instead of enticing customers inside for a flu shot, this emotionally charged sign surely causes them to shudder and walk on. I know that I would rather risk a virulent flu than walk into that clinic, roll up my sleeve, and face the business end of a needle the size of a pine tree.
Next flu season, this enthusiastic artist should take a few deep breaths, pick a number 2 pencil, and practice drawing smiley faces.