Friday, December 21, 2012

Apple Brand Voice

Brand consultants love to use Apple as the paragon of brand consistency. Every product, package, and person from Apple reflects and reinforces the Apple persona. If you ask a roomful of people to write down what adjectives come to mind when you say Apple, they will inevitably produce a narrow cluster of qualities—words related to sleek, efficient, reliable, human, elegant and cool.

And Steve Jobs' yacht?... Well... here it is. What adjectives would you use?



DEL said...

Very, very ugly. It should not be allowed on the water.

brandsinger said...

Hi Del -- "ugly"? -- Perhaps big, ostentatious, unseaworthy... but surely not ugly...

Well, unless your taste in ships runs more to the Colonial style... or Georgian.

Happy New Year -- brandsinger