Brand consultants love to use Apple as the paragon of brand consistency. Every product, package, and person from Apple reflects and reinforces the Apple persona. If you ask a roomful of people to write down what adjectives come to mind when you say Apple, they will inevitably produce a narrow cluster of qualities—words related to sleek, efficient, reliable, human, elegant and cool.
And Steve Jobs' yacht?... Well... here it is. What adjectives would you use?