The University of California just unveiled a new logo—at which flocks of students, alumni and designers have bleated their horror. They say it's not pretty, not dignified, not tied to our heritage, not whatever. I say, it's wonderfully, jarringly, irreverently different—and that's what it should be.
After all, a logo is a signal. Like the turn signal on a car—Left turn here! I'm turning left!
Or the signal on a light house—Careful, there are rocks over here!
Or a white flag—Okay, stop shooting, we're done!
Is the thing ugly?—ach, those colors! Is it asymmetrical? Eccentric? I say: it's the logo of a university, not a museum or a graveyard. It's the signal for a place of perpetual youthfulness. The critics should just settle down, have a glass of milk or something, and watch dynamic minds play, try, seek, test, and completely disregard all pretense.